NS Consultancy

Founder & Experience Consultant

2024 - Present - Dubai, UAE

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Nayla Sabbagh (NS) Consultancy provides expert consulting services focused on creating tailored product experience strategies, roadmaps, and designs. We deliver curated, on-demand solutions that suit the unique needs of businesses across various industries and drive continuous growth and innovation. Services include:

•⁠  ⁠Product strategy and consultancy + Experience Design - Concept to launch

•⁠  ⁠Corporate and Professional curated workshops

•⁠  ⁠⁠Coaching / Mentorship for startups and professionals

•⁠  ⁠⁠Experience Design team building and growth

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Abu Dhabi SME Hub

Product Strategy, Brand, and Design Mentor (Seasonal)

2024 - Present - Dubai, UAE 

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Horizontal Digital

Experience Design Director & Consultant

2020 - 2024 - Dubai, UAE

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As the Experience Design Director, I lead a team of 10+ UX & UI experts, and oversaw the entire experience design lifecycle. I bridged the gap between data, user experience, design, and technology to create scalable, customer-centric solutions. Employing enterprise service design thinking, I drove innovation and business value for regional and global clients in the private and public sectors. Working on various industries including entertainment, government, logistics, banking, and utilities such as trusted partners like Miral Destinations, Expo City, DP World, Emirates NBD, and Saudi Electrical Company. With a strategic, scalable, adaptive, and agile approach, I help generate commercial revenue through a sustainable and expanding product roadmap.

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Havas WW

Head of Customer Experience Design

2018 - 2019 - Dubai, UAE

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I've joined Havas in April 2018 to be part of its digital transformation. I'm encouraging the teams and clients to think digital and what it means to be digital in this world and age. What differentiates Havas and makes it stand out is that its offering is whole. As a Village that includes Strategy, PR, Media, and Creative, it presents a solid 360 point of view on projects development.

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Mirum

Head of Product Design

2015 - 2018 - Dubai, UAE

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In 2015, I moved to one of the fastest growing cities in the world to head the creative department at Mirum where I managed over 15 creatives from both our Beirut and Dubai offices. Heading a fast growing team and company grew my managerial skills to another level, and introduced me to new challenges that I was happy to overcome with positivity and dedication.

 

Product Design & Innovation Lead

2011 - 2015 - Beirut, Lebanon

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Cleartag is a Lebanese homegrown digital agency, that worked its way up the international ladder and got acquired by WPP in 2016 to become Mirum. I started off in Beirut in 2011 as senior designer, and worked my way up to becoming head of UX UI business enterprise where I handled start-up projects. Within this role, I worked on the business development and consultancy, user experience, user interface, introducing new technologies to pioneer in the market and followed-up on execution from the start to the release.

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Element Creative Communication

Senior Graphic / Digital Designer

2008 - 2011 - Beirut, Lebanon

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Paravision

Graphic / Digital Designer

2006 - 2008 - Beirut, Lebanon